SEO ANALYST & DIGITAL CRAFTSMAN
TOP 7 SEO Specialists in SL
16+ Brands Managed

Hello.

- I'm Naveen Chamara, a digital craftsman optimizing search experiences & online performance.

EST. 2018 Scroll down ↓
Naveen Chamara Portrait
Available for consultations
Technical SEO Keyword Research Link Building Local SEO Content Strategy Schema Markup Core Web Vitals Google & Meta Ads Digital PR Enterprise SEO Conversion Rate Optimization B2B Lead Generation E-Commerce SEO AI Engineering
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The Craftsman Profile

Precision drives growth. My journey began in the hangars of aviation as a **Trainee Aircraft Technician**, diagnosing structural mechanics with absolute rigor. Today, I apply that identical, uncompromising engineering mindset to search algorithms, metadata, and growth marketing.

I specialize in reverse-engineering ranking drops, scaling high-impact backlink operations, and transforming technical search hurdles into organic revenue. Recognized by LutforPro as one of the top SEO practitioners, I help brands replace guesswork with structured search dominance.

Certifications & Credentials

  • SEO Master Program Asia Pacific Institute of Digital Marketing (APIDM)
  • Google Ads Search Certification Google Skillshop
  • Certificate in Digital Marketing Asia Pacific Institute of Digital Marketing (APIDM)

Key Philosophy

"Search engine optimization isn't about gaming the algorithm. It is about craftsmanship - aligning technical structure with human search intent."

Naveen Chamara Founder, Optimize.lk
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Proven Achievements

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Career Milestones

FEB 2026 – PRESENT Bio Group RZ

Senior Digital Marketing Specialist

Leading digital advertising campaigns focusing on Meta Ads and Google Search Network ads. Driving conversion rate optimization strategies and technical search tracking setup.

APR 2024 – APR 2025 7Needle Pvt Ltd

Search Engine Optimization Manager

Managed end-to-end SEO roadmap for clients. Structured technical crawl audits, handled developer alignment for page speed optimizations, and executed link acquisition campaigns.

MAY 2021 – MAY 2024 Low Cost Vibes

Search Engine Optimization Specialist

Focused on scale organic traffic growth. Implemented local search cards, optimized website content strategy, and performed keyword intent gap analysis.

MAY 2021 – MAY 2024 Techneapp

Search Engine Optimization Specialist

Handled SEO implementations, technical site error remediation, backlink generation, and organic rank tracking metrics.

JAN 2018 – MAY 2021 Self-employed / Freelance

Digital Marketing Specialist

Provided digital marketing support, social media configuration, SEM optimization, and freelance local SEO consulting for Sri Lankan and international brands.

Aviation Engineering Background
JAN 2017 – JULY 2017 Sri Lankan Airlines

Trainee Aircraft Technician

Acquired hands-on experience in high-precision safety-critical systems, system structures, aircraft component checks, and technical schematics interpretation.

SEP 2015 – MAR 2016 Ceylon Aeronautical Services

Trainee Aircraft Technician (Structural)

Trained in structural maintenance, sheet metal inspection, blueprint verification, and precise mechanical component troubleshooting.

Naveen Chamara in an aircraft cockpit during his aviation engineering training
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Tools & Capabilities

SEMrush Keyword Research & Competitive Analysis
Ahrefs Link Auditing & Content Gap Mapping
Google Search Console Crawl Diagnostics & Schema Indexation
Google Looker Studio Client Marketing Performance Dashboards
Google Analytics Funnel Analysis & Custom Event Tracking
Google Tag Manager Pixel Configurations & Custom Scripts
Google & Meta Ads PPC Search Campaigns & Retargeting
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Engineering for AI Search

Search no longer ends at ten blue links. Buyers now get their answers straight from Google's AI Overviews, ChatGPT, Perplexity, and Copilot - often without ever visiting a website. GEO and AEO are how I make sure your brand is the answer those engines choose to cite.

I treat generative and answer engines as a parallel ranking system, not a threat to traditional SEO. The same technical discipline I bring to Google - structured data, entity clarity, and content built for extraction - is what gets a brand quoted inside an AI-generated answer instead of buried beneath it.

Generative Engine Optimization (GEO)

Optimizing a brand's digital footprint so large language models like ChatGPT, Gemini, and Perplexity recognize, trust, and cite it when generating answers - the AI-era equivalent of ranking #1.

Answer Engine Optimization (AEO)

Structuring content to directly and concisely answer specific questions, so it gets pulled into featured snippets, voice assistants, and AI Overview answer boxes ahead of the standard search results.

How I Do It

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Entity & Schema Alignment

Implementing Organization, Person, Product, FAQ, and HowTo schema so AI crawlers can accurately map who you are, what you offer, and why you're credible.

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Answer-First Content Architecture

Rewriting key pages to lead with direct, citation-ready answers within the first 40-60 words, followed by supporting depth structured for easy extraction.

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Topical & Entity Authority

Building comprehensive topic clusters and consistent citations across the web so language models recognize the brand as an established, trustworthy source.

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AI Visibility Tracking

Monitoring how often and how accurately a brand is cited inside ChatGPT, Perplexity, Google AI Overviews, and Gemini, then refining content based on what actually gets quoted.

Thinnai Hotel Thinnai Farms Supermet SA Homes AVL Holidays Roofing (E-Commerce) Konnect HLS Eltoro Comilla Bungalow Aventage Labs Beauty Harbour
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Start a Consultation

Ready to unlock technical SEO performance?

Let's audit your site structures, design a conversion funnel, or plan a high-impact organic campaign.